Intent vs. Impact in HR: What the Coca-Cola EEOC Case Teaches Employers
Intent vs. Impact: What the Coca-Cola EEOC Case Teaches Employers by Purciarele Group When small employers see headlines like: “EEOC Sues Coca-Cola Beverages Northeast for Sex Discrimination” the immediate reaction is often: “That would never happen here. We’re too small.” But here’s the uncomfortable truth: Even companies with full HR departments, legal teams, and national brands can let things fall through the cracks. Not because they don’t have policies. Not because they don’t have DEI statements. Not because they don’t care. But because at some point, someone stopped asking: “Is this fair for everyone?” And when a company that large misses something, it becomes national news. The Coca-Cola Case: When Intention Collides With Impact In the Coca-Cola Beverages Northeast case, the EEOC alleges that the company sponsored a two-day networking event for approximately 250 female employees and excluded male employees from the same opportunity, benefits, and paid time away from work. The int...